PPC Advertising

• Client: Summit Financial
• Year: 2024
• Author: Alex Rodriguez

Overview

Our PPC Advertising service creates highly targeted paid campaigns that deliver immediate visibility and measurable returns. We develop data-driven strategies across search, display, social, and video platforms to reach your most valuable prospects at the optimal moment. With meticulous keyword research, compelling ad creative, and continuous landing page optimization, we maximize both click-through and conversion rates.

Our approach emphasizes efficiency and scalability, starting with controlled test campaigns that validate messaging and audience targeting before scaling successful models. We implement sophisticated tracking and attribution to measure true campaign performance beyond surface metrics. Through continuous A/B testing and refinement, we ensure your advertising budget consistently delivers optimal results while adapting to changing market conditions.

Final Results Of the Project

• Achieved 315% ROAS (Return on Ad Spend) across platforms
• Reduced cost-per-conversion by 47% through audience refinement
• Improved quality scores by 68% through ad relevance optimization
• Expanded successful campaigns to 7 additional markets
• Decreased ad waste by 52% through negative keyword optimization
• Increased conversion rate by 83% through landing page improvements

Performance Metrics

Ad Relevance Score 95%

Cost Efficiency 88%